The Essential Guide to Understanding and Funding Senior Care

About the Co-Authors

Jim Freeman

Jim Freeman served his father and mother in the last years of their lives, navigating difficult, uncharted waters. Experience is the best teacher. He learned a lot about the challenges seniors and their families face and has dedicated himself to educating and helping others successfully navigate their circumstances.

In times like this, a reliable professional is needed to help plan for the efficient execution of a loved one’s wishes, communicate clearly with all parties involved, provide perspective on what might be required from third parties, and direct families to a team of experienced professionals competent in their respective fields of practice.

When it comes to executing the plan, experience counts.

With over 25 years as a licensed real estate professional, Jim Freeman has managed the marketing and sale of over 548 single-family residences and the sale or lease of more than 105 commercial properties and land. He holds a designation as a Senior Real Estate Services (SRES) professional from the National Association of Realtors and is a Certified Senior Transition Specialist with Mom’s House.

Ben Rao

Ben Rao is an author, serial entrepreneur, business coach, philanthropist and senior care advocate who lives in Lee’s Summit, Missouri (outside Kansas City, MO).

Ben experienced first-hand the emotional and financial struggle that families face when he was unexpectedly confronted with the reality of transitioning his own father into senior care. He was challenged by the lack of direction and resources available for a process that nearly all of us will eventually need to go through. That experience inspired Ben to use his personal and professional experience in the long-term care industry to help families transition their loved ones into senior care.

Ben enjoys traveling, biking, hiking, and outdoor adventures – he tries to visit at least two national parks every year. He lives with his wife, Rhonda, and their two children, Maddy and Charlie, in a renovated historic building that was once the Lee’s Summit Hospital and the Dayton Hotel in Downtown Lee’s Summit. He also developed Lee’s Summit’s first entrepreneurial incubator and shared office space in a formerly vacant post office. Ben works there alongside his trusty sidekick, Charlie dog, a border collie who has gone to the office with him every day for the last 10 years.